![]() We’re going to need a lot more builders and customerers on this journey. This is my favorite stage of company: when you have a product that works and you are growing the initial business around it. What are we doing now? We’re back to building & customering…only with much bigger targets. The Series A raise puts an additional $17M of gas in the tank. We made a deck this time, because this time we had something to put in it: our customers and the demos they were building on our platform. We didn’t need to explain why we were doing a demo platform with Reprise. Ajay knew enterprise sales and marketing from his personal experience as an operator in addition to his investments as a VC. Ajay started the call by saying “I know the pain point you’re solving.” I’ve worked with enough VCs over the years to realize that just like the rest of us they have a subset of areas they know well. One of those phone calls was from Ajay Agarwal at Bain Capital Ventures. The Series A raise puts an additional 17M of gas in the tank. Those investors started seeing presentations of their companies’ new demo for product-led growth. We didn’t need to explain why we were doing a demo platform with Reprise. #Reprise series iconiq growthsawersventurebeat softwareIt turns out that enterprise software companies have boards. However, we got interrupted about six months in. We had well over a year of runway so our plan was to just keep building & customering for a while. ![]() We signed a half-dozen enterprise customers, the first of which was Pendo. ![]() We built our prototype into a customer-ready version. We put the money to work the way all companies do: by making things and selling things. We had nothing to show in a deck and therefore no deck. We did phone calls (not meetings - COVID in the US was just starting) with investors we had worked with before and got a fast and efficient fundraise. We had some prototype tech but no signed customers as proof of product-market fit. When we officially founded the company last May 2020 we raised a Seed round of $3M from Accomplice and Glasswing. ![]()
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